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Sales and Marketing: How Do We Join Forces?

Marketing Charts summarized a recent study done by the CMO Council, called “Driving The Bottom Line From The Front Line”. The study highlights an alarming reality among large, multinational companies:...

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Take Care of the I Don’t Knows

Wise words from an ad copy described in the book Ogilvy On Advertising by David Ogilvy. I don’t know who you are. I don’t know your company. I don’t know your company’s product. I don’t know what your...

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